Assessing customer needs and mapping the product modification needs
Arriving at the final priority list of developments and creating a plan of action thereon
Product Planning for timing, resources, development, prototypes, evaluation and launch.
Coordination with cross-functional teams to achieve timeline of Project.
Managing New Product Development cycle
Formulation of product profile based on Market needs
Product Support while Launch of New Models, Sales promotion and Customer service
Positioning and Featuring of product in the market
Prepare marketing brief for new products.
Create Feature and Specification manuals
Creating all collaterals for field sales
B) Product Pricing & monitoring the schemes/activities for targeted contribution.
Coordination with CFT for costing & working on final price as per management guidelines on contribution
Analysis of competition schemes & launching schemes for gaining market share by keeping contribution at same level
Support to field team for field activities by analysing & offering timely activity support
Monitoring of sales & mkt share growth & taking corrective action to further improve on that
C) Monitoring product performance and addressing field concerns, leading to better product.
Site visits to conduct feature comparison and productivity and fuel consumption trials of the products vis--vis competition machines.
Driving the product analysis on performance parameters
Periodic Customer visits to assess product problems and coordination with service and Engineering for resolution.
Preparation and conduct of product training.
Preparation of sales flashes on product, new applications and competitive superiority.
Technical Support to field sales
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