Corporate Marketing Manager, 3 - 5 years exp, Mumbai

Primary Responsibility:

1. Analysis and understanding of the consumer and the underlying trends in behavior and its impact on radio listenership and radio related behavior

2. Coordinating the execution of the Brand Strategy through activations and tie-ups

a. Mirchi Kaan Awards

b. Mirchi Music Awards

c. Other corporate brand building initiatives

3. Conceptualizing and creating merchandise and other material in keeping with the brand identity

4. PR activities

5. Responsible for all Corporate marketing activities such as strategy formulation, marketing operations, ATL & BTL activities

Other Responsibilities

1. Keeping track of all marketing spends across the country SAP entries etc.

2. Manage audits