AHMEDABAD: Imagine Modi's drawl in Bengali, his ending sentences at a higher pitch in Telugu. The Gujarat CM's spin doctors have created a set of videos that show him holding forth fluently in Tamil, Malayalam, Telugu, Bengali, Marathi, Punjabi, Oriya and Assamese: eight languages. Just that the speeches are dubbed by professionals who copy his voice modulation, and pauses to the tiniest detail.
The idea is to help him reach out to rural voters in Tamil Nadu, Kerala, Andhra, Maharashtra, Bengal, Odisha, Assam and Punjab. They don't hear him but they get to see him on video, know what he said, that too in his style. "People not familiar with Hindi are curious. His websites in regional languages can reach only the literate. These dubbed speeches will reach the unlettered masses," said a BJP media manager.
The speeches are up on his official website, which itself can be explored in several Indian languages, apart from Russian, Chinese, Japanese and Spanish.
Modi's IT machinery is creating websites on Gujarat in over 50 languages — publicity content writing jobs for the same being outsourced by the state's information department.
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