- Significant exposure in implementing competitive marketing / loyalty programs to increase product awareness and enhance business growth.
- Extensive exposure to Advertisement, market launch, Media Planning, Institutional sales.
- To prepare competitor activity report regarding all the brand building activity undertaken by the various competitor brands.
- Planning & implementing brand development strategy to gain top line
Knowledge & Experience:
Ability to understand and develop integrated branding planning concepts
Ability to link the various functions (Sales, Marketing & Costing) in the branding planning cycle.
Indepth knowledge and experience of planning and forecasting systems in an FMCG business, ideally in an MNC.
Extensive background in data analysis and information management for the Branding Planning process.
Skills & Competencies:
An extremely analytical mind. Indepth understanding of market and business factors, statistical forecasting, and seasonal replenishment requires both critical and analytical thinking.
Creative problem solver. Continuous improvement will require the ability to think outside the box and propose original solutions to business problems.
Passion for excellence.
Ability to consider and evaluate the interrelationships of various factors during decision making.
Extremely strong commercial acumen.
Ability to build and sustain relationships in a multicultural environment.
Excellent influencing skills
Ability to think clearly when under pressure.
Strong achievement orientation. Desire and ability to achieve business results.
Good written and verbal communication skills.
0 comments:
Post a Comment