Marketing Programs Manager, 5 - 10 years exp, San Mateo

Thank you for your feedback. This will help us improve the quality of jobs that are available on naukri.com for you. Konylabs IT Service Pvt. Ltd. http://www.kony.com About Kony Labs Kony Labs is a product company into mobile domain. Our patented 'Kony Mobile Application Platform™', enables Fortune 500 companies to offer their customers feature-rich mobile applications leveraging a "Write Once, Run Everywhere" single application definition for designing, developing, deploying and managing holistic mobile applications across all mobile systems in the market today. This includes mobile devices, tablets and popular operating systems, including truly native applications for iPad, iPhone, Android, BlackBerry, Symbian, J2ME, Windows Phone 7 and Palm devices. For more information, please visit http://www.kony.com Designation Marketing Programs Manager Job Description Responsible for developing, tracking and managing the execution of the marketing programs plan. This role will work collaboratively with other marketing managers develop and execute a comprehensive and integrated marketing plan to increase market awareness and drive demand generation and lead development. The qualified candidate will be able to demonstrate a successful history in a marketing role for a software company with responsibilities in assisting with programs that reach new customers, and expanding customer retention and revenue growth within the existing customer base Essential Duties and Responsibilities: Develop and manage offline and online marketing programs with the purpose of generating new sales leads for the company Manage day-to-day marketing activities from concept and research through to implementation with direct sales team to deliver optimal leads into funnel Help to grow our database and deepen our relationship with current database members through a broad range of online and other communications Ensure product positioning is effectively communicated and reaches the appropriate target audience Work with the sales team to ensure that they are briefed on marketing programs and have the right tools to follow up as required Consistently iterate and improve marketing and lead nurturing activities through measurement and optimization Represent our company outside of the office by attending external events Work with the web team to ensure that marketing programs are accurately reflected on our website and that all required lead acquisition components are fully in place Collect information and data to produce consolidated monthly campaign metrics. This will include reporting on new registrants, outbound sales efforts, and lead gen results Assist in partner marketing programs, working with channel re-sellers of our products Complete other duties as assigned to meet company goals. Desired Profile Qualifications: A minimum of 5 years of B2B software marketing experience. Mobile and/or vertical industry experience such as healthcare, transportation, hospitality is a plus. BS / BA required. MBA a plus. Communication Skills Technical Skills: Proficient in Microsoft Office, CRM and marketing automation systems. Experience in working with and managing external vendor / partner relationships Strong negotiating skills with vendors emphasizing that they ensure the highest quality and on-time delivery Demonstrated ability to manage multiple projects, programs, and priorities Ability & willingness to learn new online platforms and skills Should be self-motivated and results-oriented, have excellent analytical and communication skills, and be a team player Experience working on joint marketing programs with channel partners Creative with a solutions-oriented focus Great attention to detail combined with the ability to prioritize and meet aggressive deadlines Must be independent and comfortable working in a fast-paced, evolving environment Experience 5 - 10 Years Industry Type IT-Software / Software Services Role Marketing Manager Functional Area Marketing, Advertising, MR, PR, Media Planning Education UG - B.Sc - Any Specialization, B.A - Any Specialization PG - MBA/PGDM - Any Specialization DOCTORATE - Doctorate Not Required Location San Mateo Keywords Marketing, Marketing Programs Manager, Programs Manager, B2B, CRM Contact HR Konylabs IT Services Pvt Ltd Website http://www.konysolutions.com Job Posted 21 Dec