Responsible for creating and managing Pull Channels , with an end objective to generate business leads and propagate our brand effectively; Example work-stream include:
Social Media : Manage various streams such as LinkedIn, Twitter , YouTube, Blogs and Xing.
Website : Manage the content and ensure regular updates as required and measure the success and effectiveness of the website
Content Generation : Oversee and create content for collaterals, print and electronic media, monthly e-newsletters blogs and videos
Media and Analyst Relations : Ensure media and analyst presence to meet the stated objectives
Event, Webinar, Customer Outreach Support: Play a prominent lead or support role as required in each of these areas
Corporate branding and guidelines: Ensure maintenance of these guidelines across all marketing collaterals and activities
A get-it-done attitude . Ability to lead teams, Collaboration ability and willingness to engage in consensus building.
Experience in Supply chain or Procurement domains with a bent towards a career in marketing
Strong writing, editing, proofreading skills, with the ability to develop communications(language and visuals) that deliver maximum impact, across different media and to simplify and clearly communicate complex information
Strong organizational skills and keen attention to detail and accuracy of information; ability to effectively work under tight deadlines and manage projects independently
Social Networking communications skills is a plus
MBA or PGDM with a Marketing focus or supply chain focus is a plus
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