Besides Congress, BJP and INLD, other players in the contest include former MP Kuldeep Bishnoi led Haryana Janhit Congress (HJC) and former union minister Venod Sharma led Jan Chetna Party (JCP).
The three main contenders are using strong ad campaigns especially via regional TV channels and FM radio. Former chief minister Om Parkash Chautala led INLD, which is eyeing a comeback after a decade in Haryana, released a music video featuring Honey Singh, to attract young voters.
INLD has been targeting Congress over alleged Change of Land Use (CLU) scams, unemployment, corruption in the state and even hit out at Congress's "Haryana No 1" slogan.
On the other hand, advertisements issued by state unit of Congress highlight the development work undertaken by their government in the last ten years with its slogan 'Sach Ko Jaano Sach Ko Pehchaano, Congress Sarkar Teesri Baar'.
In its spoofs, Congress is seen taking a dig at the central government over price rise, hitting out at the "hollow promises" of "Ache Din" made before Lok Sabha polls. Congress ads have also launched a veiled attack on INLD, asking voters to remember the time "when ransom was sought from jails and a reign of terror persisted in the state".
BJP, which is contesting on all 90 assembly seats on its own for the first time, has also launched an impressive TV campaign. The party is projecting itself as the only viable alternative to both the ruling Congress and INLD. Seeking a clear mandate from people, BJP's advertisements hit out at Congress over alleged land scams amongst other issues.
HJC and new entrant Jan Chetna Party, which are jointly contesting the polls are also actively resorting to ads.
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