Understand the evolution of the market in the medium and long term
Understand the competitor landscape through research data at a macro level and through observation during market visits at a micro level
2. Development of Brand Development Strategy
Preparation of marketing mix
Development of Brand positioning/ Product differentiation techniques
Managing Brand life cycle
3. Development of marketing activities and product promotional campaigns (marketing programs)
Usage of analytical tools to identify problems and make decisions
Customer Segmentation
Development of Promotional inputs
Goal Setting & Action plans including setting timelines, milestones, monitoring mechanisms etc
4. Development of brand positioning, communication strategies and promotional tools & inputs
Development/ Usage of communication strategy & tools
5. Direct marketing and promotional activities to most opportunistic market segments to maximise penetration
Explore/ Identify potential market segments & new frontiers
Leverage new business opportunities/ business alliances
6. Liaison with production & supply chain department to ensure availability of stocks as per billing plans
7. Developing Customer Relation Activities in influence decision-makers/ influencers
Key customer Development (CRM activities)
Interaction & Negotiation with customers directly through customer visits
8. Driving implementation through the sales team / KOLs & KBLs
Training of sales force for implementation of promotional strategy, USPs etc
Review on effectiveness of strategies, tools etc
Feedback from internal customers (employees, line managers etc.)
Interaction with colleagues (phone calls, personal interaction, meetings etc)
Travel to locations to oversee implementation of marketing programs
9. Review of financial budgets, return on investments etc.
10. Ensuring Compliance with Organisational Policies & Practices, Govt Regulations, Regulatory Bodies, Regulated Markets, Approvals etc.
11. Networking/ Self Learning & Development
External Networking
Self learning and development to understanding the contemporary practices, future evolution etc
12. KOLs / KBL
To interact with Key opinion leader & Key Business leader regarding market.
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