Objective:
At Info Edge we are looking for Engineering professionals to work on innovative ways to push the game of online/digital Marketing. Interest towards online media combined with your communication skills and analytical abilities shapes how you market various products over the Internet. In this role you will be responsible for the search engine optimization of our sites and help us acquire meaningful traffic. You will be responsible for growing our organic traffic base manifold. Your responsibilities will involve:
SEM :
At Info Edge we are looking for Engineering professionals to work on innovative ways to push the game of online/digital Marketing. Interest towards online media combined with your communication skills and analytical abilities shapes how you market various products over the Internet. In this role you will be responsible for the search engine optimization of our sites and help us acquire meaningful traffic. You will be responsible for growing our organic traffic base manifold. Your responsibilities will involve:
Duties and Responsibilities:
SEO:
- Strategizing and executing efficient SEO strategies keeping in mind the overall business goals of Info Edge.
- Develop, generate, and interpret periodic performance reports used in ongoing site traffic analysis, monitoring organic search placement and evaluating overall SEO strategy effectiveness while making product improvement suggestions to improve the website's ranking in a competitive SEO environment.
- Building and tracking conversion funnels using internally developed dashboards as well as 3rd party tools such as Google Analytics, keyword tool, other SEO tools
- Perform technical site analysis, competitive/keyword research, and link analysis. Optimize various site elements, including site structure, linking and keyword integration
- Work with cross functional departments to develop and track all details of SEO initiatives, Collaborate with Product and Technology teams to feed SEO-specific findings and marketing team specifically the SEM teams.
SEM :
- Strategizing and executing efficient Online advertising campaigns including Mobile, Display, Remarketing, Search and Social
- Building and tracking conversion funnels using internally developed dashboards as well as 3rd party tools such as Google Analytics
- Writing Macros and scripts to effectively scan and analyze data
- Submission, ranking and promotion of our applications in the iphone, android, blackberry, mac and chrome app stores & promoting apps over internet.
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